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Browsing by Author Nair, Savitha

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Showing results 1 to 12 of 12
Issue DateTitleAuthor(s)
2015ANALYTICS IN STORE OPERATIONS AND RETAIL PROFITABILITY: BEST PRACTICES AND OPPORTUNITIES IN INDIANair, Savitha; S, Jaikumar
2013BARRIERS TO INNOVATION ADOPTION; A STUDY ON SMES OPERATING IN THE KNITWEAR CLUSTER OF TIRUPUR DISTRICT’Nair, Savitha; S, Poornima
2017CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY: AN EMPIRICAL ANALYSISNair, Savitha; Reshma; G, Sabharinee
2016CONSUMER PREFERENCES TOWARDS MOBILE PHONES: AN EMPIRICAL ANALYSISNair, Savitha; Nelson, Nivea; R, Karthika
2019CONSUMERS’ ADOPTION OF DIGITAL BANKING SERVICES: AN EMPIRICAL ANALYSISNair, Savitha; NA, Ponnila Harshavardhini
2020EWOM IN INTERNATIONAL TOURISM: A LITERATURE REVIEWNair, Savitha; NA, Ponnila Harshavardhini
2017FACILITATORS AND BARRIERS TO INNOVATION ADOPTIONNair, Savitha
2018FACTORS INFLUENCING ELECTRONIC WORD-OF-MOUTH ADOPTION BY CONSUMERS: AN INVESTIGATIONNair, Savitha
2013INNOVATION ADOPTION AND BUSINESS PERFORMANCE: A CAUSAL INVESTIGATION WITH REFERENCE TO THE KNITWEAR CLUSTER OF TIRUPUR DISTRICTNair, Savitha; S, Poornima
2018MEASURING DIGITAL MARKETING PERFORMANCE: KEY PERFORMANCE INDICATORS AND METRICSNair, Savitha; S, Shobana
2017ROLE OF SENTIMENT ANALYSIS ON CONSUMER RESEARCH: A CASE STUDY OF RELIANCE JIONair, Savitha
2019SOCIAL ENTREPRENEURSHIP: ANTECEDENTS AND CONSEQUENCESNair, Savitha
Showing results 1 to 12 of 12