CONSUMERS’ PERCEPTION TOWARDS MARKETING THROUGH INTERNET

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DC Field	Value	Language
dc.contributor.author	Thulasipriya B	-
dc.date.accessioned	2020-08-24T05:42:41Z	-
dc.date.available	2020-08-24T05:42:41Z	-
dc.date.issued	2011-09	-
dc.identifier.isbn	978-93-80509-01-3	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/1009	-
dc.description.abstract	Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s’ message out to the people, most importantly to the customers. Today, a lot of this now have access to and use the internet, there is a greater need for business of internet marketing. The study was conducted in Coimbatore City covering 150 consumers chosen with convenient sampling method. The analysis shows that marketing online is not expensive when it comes to the money spend and how many people are reached.	en_US
dc.language.iso	en	en_US
dc.publisher	Sri Venkateswara College of Arts and Science, Thanjavur	en_US
dc.subject	Consumers’ Perception	en_US
dc.subject	Marketing	en_US
dc.subject	Internet	en_US
dc.title	CONSUMERS’ PERCEPTION TOWARDS MARKETING THROUGH INTERNET	en_US
dc.title.alternative	Marketing Research- Issues and Challenges	en_US
dc.type	Book	en_US
Appears in Collections:	International Conference

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CONSUMERS’ PERCEPTION TOWARDS MARKETING THROUGH INTERNET.docx		10.25 kB	Microsoft Word XML	View/Open