BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1333

Full metadata record

DC Field	Value	Language
dc.contributor.author	Vidyakala K	-
dc.contributor.author	Nakhala Devi S.A.S	-
dc.date.accessioned	2020-09-08T09:51:38Z	-
dc.date.available	2020-09-08T09:51:38Z	-
dc.date.issued	2015-01	-
dc.identifier.issn	Print:2348-0653	-
dc.identifier.issn	Online:2347-856X	-
dc.identifier.uri	http://www.ijbarr.com/archive.php?v=3&i=9	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/1333	-
dc.description.abstract	Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. In this paper we have discussed about the characteristics of big data, big data marketing, and benefits of big data to marketers and how Amazon used big data to enhance its performance and how they leverage big data.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Business and Administration Research Review	en_US
dc.subject	Big data	en_US
dc.subject	Next generation data	en_US
dc.subject	Benefits	en_US
dc.subject	Amazon	en_US
dc.subject	Marketing	en_US
dc.subject	Principles	en_US
dc.title	BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

Files in This Item:

File	Description	Size	Format
BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM.docx		10.11 kB	Microsoft Word XML	View/Open