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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1342
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dc.contributor.authorM, Deepalakshmi-
dc.date.accessioned2020-09-09T09:00:12Z-
dc.date.available2020-09-09T09:00:12Z-
dc.date.issued2015-07-
dc.identifier.issn2455-4197-
dc.identifier.urihttp://www.academicjournal.in/archives/2017/vol2/issue4/2-4-68-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1342-
dc.description.abstractHerbalife product is a leading brand having wider market share. The brand is familiar to most of its prospective consumers. The study deals with pros and cons of Herbalife products and measures the effectiveness and expectation, which will facilitate the dealers and manufacturers to understand the preference of the consumers. It also helps to identify the factors influencing the dealers to choose Herbalife distribution business. An attempt is made to study the factors influencing the distributors/dealers in selecting Herbalife product distribution as their business and also the problems in marketing the same.en_US
dc.language.isoenen_US
dc.publisherInternational Journal of Multidisciplinary Research and Developmenten_US
dc.subjectherbalifeen_US
dc.subjectmarketingen_US
dc.subjectdistributorsen_US
dc.subjectconsumersen_US
dc.subjectbusinessen_US
dc.subjectdistributors/dealersen_US
dc.titleDISTRIBUTORS PERCEPTION TOWARDS MARKETING OF DIRECT SELLING PRODUCTS WITH SPECIAL REFERENCE TO HERBALIFEen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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