A COMPARATIVE STUDY ON BRAND LOYALTY OF BISCUITS(WITH SPECIAL REFERENCE TO BRITANNIA AND PARLE) IN COIMBATORE CITY

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DC Field	Value	Language
dc.contributor.author	RajaRajeswari M	-
dc.date.accessioned	2020-09-10T07:40:16Z	-
dc.date.available	2020-09-10T07:40:16Z	-
dc.date.issued	2017-03	-
dc.identifier.issn	2455-1627	-
dc.identifier.uri	http://www.managejournal.com/archives/2017/vol3/issue3/3-2-18	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/1358	-
dc.description.abstract	Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart from glucose and Monaco biscuits, Parle did after a wide variety of brands. However during the Second World War, all domestic biscuit production was diverted to assist the Indian soldiers in India and the Far East. Apart from this the shortage of wheat in those days, made Parle decide to concentrate on the more popular brand. So that people could enjoy the price benefits. The consumer has his own choice depending upon the various factors that has affected the selection of a particular brand. Hence the study is made on the brand loyalty of the Britannia and Parle.	en_US
dc.language.iso	en	en_US
dc.publisher	Intercontinental Journal of Commerce and Management Research	en_US
dc.subject	brand loyalty	en_US
dc.subject	comparative study	en_US
dc.subject	Britannia and parle	en_US
dc.title	A COMPARATIVE STUDY ON BRAND LOYALTY OF BISCUITS(WITH SPECIAL REFERENCE TO BRITANNIA AND PARLE) IN COIMBATORE CITY	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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