A STUDY OF CUSTOMER PREFERENCE TOWARDS SMART PHONES IN COIMBATORE

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DC Field	Value	Language
dc.contributor.author	RajaRajeswari M	-
dc.date.accessioned	2020-09-10T09:48:22Z	-
dc.date.available	2020-09-10T09:48:22Z	-
dc.date.issued	2018-02	-
dc.identifier.issn	2456 – 6683	-
dc.identifier.uri	https://ijrcs.org/wp-content/uploads/201802027.pdf	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/1364	-
dc.description.abstract	Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. The increasing trend in Smartphone among the people is the main reason that has amplified the interest to research on the topic. People’s obsession about the Smartphone has been increasing rapidly. The present study was done to investigate the preference towards the technical mobile phones by the people with reference to the Coimbatore city. A questionnaire was designed to evaluate customer preference towards the modern mobile phones through which the data has been collected from 200 respondents, in order to get the needed information a structured questionnaire was issued to mobile phone user.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Research Culture Society	en_US
dc.subject	mobile phone	en_US
dc.subject	smart phone	en_US
dc.subject	customer preference	en_US
dc.title	A STUDY OF CUSTOMER PREFERENCE TOWARDS SMART PHONES IN COIMBATORE	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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