A STUDY ON PUBLIC PREFERENCE OVER FAST FOOD OUTLETS

Abstract

The industrial growth throws up wide choices and opportunities on people to take up take up challenges in the industry and service sector. This increases their earning capacity and there by fields the standard of living of the people. Fast food has become one of the major aspects of the food industry. There are many Indian and multinational fast food outlet providing their services at the door steps of the consumers. The present study is undertaken in the city of Coimbatore to know how far these services have infused the lifestyle of the consumers, their perceptions and attitude on fast food outlet.