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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1380
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dc.contributor.authorRajaRajeswari M-
dc.date.accessioned2020-09-11T05:10:27Z-
dc.date.available2020-09-11T05:10:27Z-
dc.date.issued2018-12-
dc.identifier.issnPrint:2249-019-
dc.identifier.issnOnline:2349-976-
dc.identifier.urihttps://journals.foundationspeak.com/index.php/ijmss/article/view/897-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1380-
dc.description.abstractTechnology plays a vital role in this modern world. As far as mobile phone is concerned the technology is growing rapidly. This makes mobile market very competitive and the sellers are making their brand to be attractive in market and they give concessions and various gifts for the purchaser. So, to trace the preference of the people towards the modern technical mobiles the study was undertaken to investigate Customer preference towards technical mobiles with reference to the Coimbatore city. Data has been collected from 150 respondents, in order to get the needed information a structured questionnaire was issued to mobile phone user. This study enables to know how far mobiles are useful for the customer in their daily lifeen_US
dc.language.isoenen_US
dc.publisherInternational Journal of Management and Social Sciences (IJMSS)en_US
dc.subjectCustomer preferenceen_US
dc.subjectMobilesen_US
dc.subjectTechnical mobilesen_US
dc.titleA STUDY ON CUSTOMER PREFERENCE TOWARDS TECHNICAL MOBILES IN COIMBATORE CITYen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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