A STUDY ON CONSUMER PREFERENCE TOWARDS HEALTH DRINKS IN COIMBATORE CITY

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DC Field	Value	Language
dc.contributor.author	RajaRajeswari M	-
dc.date.accessioned	2020-09-11T05:21:58Z	-
dc.date.available	2020-09-11T05:21:58Z	-
dc.date.issued	2018-12	-
dc.identifier.issn	Print:2249-019	-
dc.identifier.issn	Online:2349-976	-
dc.identifier.uri	https://journals.foundationspeak.com/index.php/ijmss/article/view/902	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/1382	-
dc.description.abstract	Consumers are highly complex individuals, subject to a variety of psychological needs. The present study makes an attempt to examine the level of awareness and consumer preference towards health drinks. This study would bring to light which brand of health drink is mostly preferred by the consumers and why they choose a particular health drink. Questionnaires were designed and distributed to the consumers for the collection of primary data. The total sample size is 150 in total. From the Primary Data, the Percentage Analysis and Chi-Square Test were derived.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Management and Social Sciences (IJMSS)	en_US
dc.subject	Consumer preference	en_US
dc.subject	health drinks	en_US
dc.title	A STUDY ON CONSUMER PREFERENCE TOWARDS HEALTH DRINKS IN COIMBATORE CITY	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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