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dc.contributor.authorRajaRajeswari M-
dc.date.accessioned2020-09-11T05:21:58Z-
dc.date.available2020-09-11T05:21:58Z-
dc.date.issued2018-12-
dc.identifier.issnPrint:2249-019-
dc.identifier.issnOnline:2349-976-
dc.identifier.urihttps://journals.foundationspeak.com/index.php/ijmss/article/view/902-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1382-
dc.description.abstractConsumers are highly complex individuals, subject to a variety of psychological needs. The present study makes an attempt to examine the level of awareness and consumer preference towards health drinks. This study would bring to light which brand of health drink is mostly preferred by the consumers and why they choose a particular health drink. Questionnaires were designed and distributed to the consumers for the collection of primary data. The total sample size is 150 in total. From the Primary Data, the Percentage Analysis and Chi-Square Test were derived.en_US
dc.language.isoenen_US
dc.publisherInternational Journal of Management and Social Sciences (IJMSS)en_US
dc.subjectConsumer preferenceen_US
dc.subjecthealth drinksen_US
dc.titleA STUDY ON CONSUMER PREFERENCE TOWARDS HEALTH DRINKS IN COIMBATORE CITYen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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