Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 87
| Issue Date | Title | Author(s) |
| 2020-01-30 | CONSUMERS‟ ADOPTION OF ONLINE FOOD ORDERING SERVICES IN TIER-II CITIES: AN EMPIRICAL ANALYSIS | Savitha, Nair; N, Elangovan |
| 2019-03 | A STUDY ON SOCIAL MEDIA INFLUENCE ON PERSONALITY DEVELOPMENT AND ITS IMPACT ON QUALITY OF LIFE WITH SPECIAL REFERENCE TO MILLENNIALS. | S, Kavitha |
| 2019 | INCOME STREAMS OF PRIVATE BANKS: AN ANALYSIS | S, Allimuthu |
| 2013 | BARRIERS TO INNOVATION ADOPTION; A STUDY ON SMES OPERATING IN THE KNITWEAR CLUSTER OF TIRUPUR DISTRICT’ | Nair, Savitha; S, Poornima |
| 2013 | INNOVATION ADOPTION AND BUSINESS PERFORMANCE: A CAUSAL INVESTIGATION WITH REFERENCE TO THE KNITWEAR CLUSTER OF TIRUPUR DISTRICT | Nair, Savitha; S, Poornima |
| 2015 | ANALYTICS IN STORE OPERATIONS AND RETAIL PROFITABILITY: BEST PRACTICES AND OPPORTUNITIES IN INDIA | Nair, Savitha; S, Jaikumar |
| 2016 | CONSUMER PREFERENCES TOWARDS MOBILE PHONES: AN EMPIRICAL ANALYSIS | Nair, Savitha; Nelson, Nivea; R, Karthika |
| 2017 | CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY: AN EMPIRICAL ANALYSIS | Nair, Savitha; Reshma; G, Sabharinee |
| 2017 | FACILITATORS AND BARRIERS TO INNOVATION ADOPTION | Nair, Savitha |
| 2017 | ROLE OF SENTIMENT ANALYSIS ON CONSUMER RESEARCH: A CASE STUDY OF RELIANCE JIO | Nair, Savitha |
| 2018 | FACTORS INFLUENCING ELECTRONIC WORD-OF-MOUTH ADOPTION BY CONSUMERS: AN INVESTIGATION | Nair, Savitha |
| 2018 | MEASURING DIGITAL MARKETING PERFORMANCE: KEY PERFORMANCE INDICATORS AND METRICS | Nair, Savitha; S, Shobana |
| 2019 | SOCIAL ENTREPRENEURSHIP: ANTECEDENTS AND CONSEQUENCES | Nair, Savitha |
| 2019 | CONSUMERS’ ADOPTION OF DIGITAL BANKING SERVICES: AN EMPIRICAL ANALYSIS | Nair, Savitha; NA, Ponnila Harshavardhini |
| 2020 | EWOM IN INTERNATIONAL TOURISM: A LITERATURE REVIEW | Nair, Savitha; NA, Ponnila Harshavardhini |
| 2021-06 | EXAMINING THE EFFECT OF ENTREPRENEURIAL COMPETENCIES AND EMOTIONAL INTELLIGENCE ON THE FIRM PERFORMANCE OF WOMEN ENTREPRENEURS | Reshma M; Sripirabaa B |
| 2017-07 | DEMONETIZATION, STOCK RETURNS AND VOLATILITY - AN ANALYSIS | P. B., Saranya; S., Poornima |
| 2013 | Organizational Attractiveness and Job Attribute Preferences of Business Students | Madhavkumar, Vandana; B, Sripirabaa |
| 2015 | Job Pursuit intentions of Gen Y MBA Students: The Effects of Job and Organizational Attributes | Madhavkumar, Vandana |
| 2016 | FACTORS OF ORGANIZATIONAL ATTRIBUTES INFLUENCING ORGANIZATIONAL ATTRACTIVENESS: A STUDY EXAMINING GEN Y MBA STUDENTS | Madhavkumar, Vandana |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 87
