BEHAVIOURAL FINANCE: A KEY TO SUSTAIN THE INVESTMENT

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DC Field	Value	Language
dc.contributor.author	G B, Sabari Rajan	-
dc.date.accessioned	2020-09-30T06:29:02Z	-
dc.date.available	2020-09-30T06:29:02Z	-
dc.date.issued	2019-01	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/1894	-
dc.description.abstract	The traditional structure of finance stresses the theories of modern portfolio theory and the efficient market hypothesis, the evolving field of behavioural finance investigates the psychological and sociological issues that impact the decision-making process. This paper will discuss some general principles of behavioural finance including omission bias, the utility of money, availability heuristic, framing, probability weighting. In conclusion, the paper will provide strategies to assist individuals to resolve these mental mistakes and errors by recommending some important investment strategies.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Research in Computer Application & Management	en_US
dc.subject	Availability heuristic	en_US
dc.subject	behavioural finance	en_US
dc.subject	framing	en_US
dc.subject	market hypothesis	en_US
dc.subject	omission bias	en_US
dc.subject	portfolio theory	en_US
dc.subject	utility of money	en_US
dc.title	BEHAVIOURAL FINANCE: A KEY TO SUSTAIN THE INVESTMENT	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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