AN ANALYSIS ON PURPOSE AND USAGE OF SOCIAL NETWORKING SITES AMONG COLLEGE STUDENTS IN COIMBATORE

Abstract

Internet has an effect on nearly every aspect of the world's higher education. The growing popularity of the sites is further influenced by the free access for whomever that desire to interact with friends and lecturers with a view to generating collective knowledge. The usage of Social Networking Sites (SNS) among the people of India is evidently increasing, particularly among the Indian college students. Structured questionnaire was used to collect data from 154 college students in Coimbatore. Descriptive Statistics and correlation was used for data analysis. The findings revealed that majority of the respondents visit SNS to message; connect with their old friends rather than academic purpose. Gender of the respondents has a positive relationship with purpose and usage of SNS.