A STUDY ON CHALLENGES FACED BY WOMEN ENTREPRENEUR’S WITH SPECIAL REFERENCE TO COIMBATORE

Abstract

Women entrepreneurs play an important role in the economic development of India. Women are the most part seen as home creators with little to do with economy or business. But this situation is changing, women across the world have overcome every single negative opinion and have substantiated themselves certainly in all circles of life including the most unpredictable and enormous universe of business enterprise. The growth of the self-employed women has changed the demographic characteristics of the business environment. Women entrepreneurs in India face various issues or challenges which begin from the family or the society which she has a place and other general issues such as gender inequality, issue of the fund, work-life balance, lack of self-confidence, occupational stress, risk aversion and faulty perception and competition etc. The persuasion that women can't take part in profitable work should be dispensed with. This study analyses the various challenges/barriers face by women entrepreneurs.