A STUDY ON FACTORS INVOLVING THE USAGE OF SOCIAL MEDIA ON INVESTMENT DECISION MAKING WITH REFERENCE TO INVESTORS OF SELECTED STOCK BROKING HOUSES IN COIMBATORE

Abstract

Investment Information is more important for the investors to make a systematic investment decision. In the past, successful decision-making was based on the knowledge garner from traditional media, trade publications, and personal connections. However, with the rise of social media, there is now a faster, more proficient way of gathering data to influence investors’ judgements. Hence this study is trying to analyse the factors namely Company news and information, Industry performance, Market updates, Economic factors and Investor sentiment which persuading the social media usage among the equity investors in Coimbatore District.