AN ANALYSIS ON THE ROLE OF INTERNET BANKING IN THE BANKER'S PERSPECTIVE

Abstract

The internet has changed the banks competitive environment significantly. The Indian banking index has grown at a compounded annual rate of over 51 per cent since April 200l as compared to a 27 per cent growth in the market index for the same period. The aim of this study is to explore the role of Internet banking in the banker 's perspective.210 bank employees were the respondents of this study. The findings of this study present significant progress towards nebulous nature of internet banking and its role on the core business of the banks. All the items have a significant relationship with the type of the bank except for value creation and satisfaction of the respondents. The present research differed in the following constructs when compared with the previous research available in the literature; measurement of financial performance of internet banking distribution channel, stakeholder value creation and effect of internet banking on bank branches.