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dc.contributor.authorVidyakala K-
dc.date.accessioned2023-08-14T06:16:21Z-
dc.date.available2023-08-14T06:16:21Z-
dc.date.issued2018-07-
dc.identifier.issn2250-0588-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/3336-
dc.description.abstractStore loyalty is considered as vital in success of retail business. The concept of store loyalty has been extensively investigated by many researchers during past few decades. This study considers various factors such as, Store atmosphere , promotion, perceived price, store personnel, service quality, merchandise, Store image, and store satisfaction as the deter1ninants to measure store loyalty.en_US
dc.language.isoenen_US
dc.publisherInternational Journal of Research in Engineering ,IT and Social Sciencesen_US
dc.subjectStore loyalty, Organized retail, Retail Loyaltyen_US
dc.titleA STUDY ON CONSUMER STORE LOYALTY TOWARDS ORGANIZED RETAIL STORES IN COIMBATOREen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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