A STUDY ON SIGNIFICANCE OF DEMOGRAPHIC PROFILE TOWARDS AWARENESS OF DIGITAL FINANACIAL SEVICES IN RURAL HOUSE HOLDS IN COIMBATORE

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DC Field	Value	Language
dc.contributor.author	Vidyakala K	-
dc.contributor.author	Nithyakala K	-
dc.contributor.author	Nivethika S	-
dc.date.accessioned	2023-08-14T06:21:11Z	-
dc.date.available	2023-08-14T06:21:11Z	-
dc.date.issued	2018-05	-
dc.identifier.issn	2456-1372	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/3337	-
dc.description.abstract	Financial Inclusion is the roadmap to bring the rural people from the unbanked and unreached segments in the society into the formal financial system. Digital financial services involves the deployment of the cost-saving digital means to reach currently financially excluded and underserved populations with a range of formal financial services suited to their needs that are responsibly delivered at an affordable cost to customers. This paper analyzes the significance of socio-economic factors of the respondents on awareness of digital financial services among 150 respondents belonging to rural households of Coimbatore using one way- Anova. The study found that all demographic profile significantly influences the awareness of the digital financial services except age.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Basic and Advance Research	en_US
dc.subject	Digital Financial service, financial inclusion and rural households	en_US
dc.title	A STUDY ON SIGNIFICANCE OF DEMOGRAPHIC PROFILE TOWARDS AWARENESS OF DIGITAL FINANACIAL SEVICES IN RURAL HOUSE HOLDS IN COIMBATORE	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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