AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT

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DC Field	Value	Language
dc.contributor.author	Vidyakala K	-
dc.contributor.author	SAS, Nakhala Devi	-
dc.contributor.author	Iswarya Rani G	-
dc.date.accessioned	2023-08-14T06:27:29Z	-
dc.date.available	2023-08-14T06:27:29Z	-
dc.date.issued	2015-07	-
dc.identifier.issn	2394-5869	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/3338	-
dc.description.abstract	Buying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Applied Research	en_US
dc.subject	Buying behaviour, Emotional, Rational, Customer satisfaction and Investors.	en_US
dc.title	AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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