ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDY

Abstract

It is quite difficult to adapt Online marketing Strategies of Small and Medium Enterprises in Tamilnadu TO market their products. Using Online marketing Strategies and tools., small business owners could reach more customers and improve their business performance. Based on the qualitative multi-case study observed model, some of the SME owners in the FMCG industry adopt Online marketing Stratcegics to market products in Tamilnadu. There were five different Smal. and Medium Enterprises in FMCG sector of Tamilnadu who adopted Online marketing Strategies to market their products. Data sources included semi-structured interviews, interview notes and company documents like annual financial reports, meeting minutes, newsletters. and company journals attained by using the social networks, website hosting, payment method and an efficient infrastructure. A key recommendation is that small business owners embrace social media and host websites to market products to improve customer satisfaction and business performance. The implications for positive social change include the possibility for SME owners of FMCG companies to create jobs, provide social and welfare services and promote the economic development of regional communities