CUSTOMER AWARENESS AND PROMOTIONAL ACTIVITIES AT BIG BAZAAR

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DC Field	Value	Language
dc.contributor.author	C, AnithaMary	-
dc.contributor.author	M, Nithyasri	-
dc.contributor.author	M, Harini	-
dc.date.accessioned	2020-07-17T06:29:31Z	-
dc.date.available	2020-07-17T06:29:31Z	-
dc.date.issued	2015-03	-
dc.identifier.issn	Online:2321-0346	-
dc.identifier.issn	Print:2347-1670	-
dc.identifier.uri	https://fdocuments.in/document/customer-awareness-and-promotional-activities-towards-icmrrorgmar2015ijmrr.html	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/354	-
dc.description.abstract	The study emphasis on the impact on promotional activities towards big bazaar. For the purpose of the study the data have been collected from the sample of 100 respondents using convenient sampling method. ANOVA and chi-square test have been used for analyzing the data. The findings of the study reveal that BIG BAZAAR is able to provide almost all categories of items related food, health, beauty products, clothing and food wear, durable goods. So it become quite easier for the customer to buy from one shop and hence, is a convenient way of shopping for the customers when compared to other departmental stores	en_US
dc.publisher	Intercontinental Journal of Marketing research review	en_US
dc.subject	Promotional activities	en_US
dc.subject	Departmental store	en_US
dc.title	CUSTOMER AWARENESS AND PROMOTIONAL ACTIVITIES AT BIG BAZAAR	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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