AN EMPIRICAL STUDY ON FACTORS INFLUENCING CUSTOMER LOYALTY IN ORGANIZED FOOD AND GROCERY RETAIL STORES

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DC Field	Value	Language
dc.contributor.author	Nithya Kala K	-
dc.contributor.author	Roly Grace C A	-
dc.date.accessioned	2020-07-21T07:23:58Z	-
dc.date.available	2020-07-21T07:23:58Z	-
dc.date.issued	2017-08	-
dc.identifier.issn	2393-851X	-
dc.identifier.uri	https://pdfs.semanticscholar.org/0889/22fe79cce7d9d984895f382eb50100af7bc9.pdf	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/380	-
dc.description.abstract	Indian retail is a mix of organized and unorganized retail stores. The study examined the factors influencing customer’s loyalty in food and grocery retailing. The data have been collected using structured questionnaire. A total of 96 respondents were randomly selected from organized food and grocery retail store. The collected data were examined using correlation and regression analysis. The factors such as service quality, product quality, pricing strategy and customer loyalty were studied in detail. The study found that service quality and pricing strategy have a positive relationship with customer loyalty.	en_US
dc.language.iso	en	en_US
dc.publisher	COMMONWEALTH JOURNAL OF COMMERCE & MANAGEMENT RESEARCH	en_US
dc.subject	Organized Retail Stores	en_US
dc.subject	Service Quality	en_US
dc.subject	Customer Loyalty	en_US
dc.title	AN EMPIRICAL STUDY ON FACTORS INFLUENCING CUSTOMER LOYALTY IN ORGANIZED FOOD AND GROCERY RETAIL STORES	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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