A STUDY ON INVESTORS PREFERENCE TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO COIMBATORE

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Title:	A STUDY ON INVESTORS PREFERENCE TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO COIMBATORE
Authors:	Vidyakala K Nithya Kala K
Keywords:	Investor Preference Financial Instrument
Issue Date:	Feb-2020
Publisher:	Our Heritage Journal
Abstract:	This paper aims to shed light on investor’s preference towards financial instruments and demographic factors influence on investment decision in Coimbatore city. The sample size considered for the study is 254 respondents; primary data has been collected using questionnaire and data has been analysed using research tools like Descriptive Statistics, Garret Ranking and Regression.
URI:	https://archives.ourheritagejournal.com/index.php/oh/issue/view/41 http://localhost:8080/xmlui/handle/123456789/387
ISSN:	0474-9030
Appears in Collections:	National Journals

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