A STUDY ON CONSUMERS SATISFACTION TOWARDS HERBALIFE PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY

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Title:	A STUDY ON CONSUMERS SATISFACTION TOWARDS HERBALIFE PRODUCT WITH SPECIAL REFERENCE TO COIMBATORE CITY
Authors:	Deepalakshmi, M Janani Priyadharshini, V
Issue Date:	Dec-2014
Publisher:	Sultan Chand & Sons
Abstract:	Herbalife product is a leading brand having wider market share. The brand is familiar to most of its prospective consumers. The study deals with pros and cons of Herbalife products and measures the customers satisfaction and it also helps to identify the factors influencing the customers to choose Herbalife product. An attempt is made to study the factors influencing the customers to select Herbalife product and also the problems faced by customers.
URI:	https://www.worldwidejournals.com/indian-journal-of-applied-research-(IJAR)/recent_issues_pdf/2014/December/December_2014_1417445897__41.pdf
ISSN:	2249-555X
Appears in Collections:	National Journals

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