NAVIGATING UNCERTAINTY: A STUDY OF BUSINESS PERSON’S INVESTMENT STRATEGIES PRE AND POST COVID-19

Abstract

Business people's investment habits changed dramatically both before and after the COVID19 outbreak. Prior to the global financial crisis, strategies were characterized by an emphasis on diversifying portfolios which included stocks, real estate, and business endeavour's - in order to achieve growth. Following COVID-19, a new paradigm that placed more emphasis on resilience and adaptability arose. Businesspeople adopted digital transformations, adjusted their risk management plans, and deliberately placed themselves in industries that could withstand shocks. The findings illuminate the dynamic evolution of investment strategies, revealing a strategic pivot towards digital transformations, refined risk management plans, and a deliberate alignment with industries capable of withstanding economic shocks. The dynamic evolution of investment strategies is captured in this abstract, which reflects the dexterity needed to negotiate the shifting economic conditions both before and after the pandemic.