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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/528
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dc.contributor.authorR, Uma Maheswari-
dc.contributor.authorG, Nagamuthu-
dc.date.accessioned2020-08-01T10:44:28Z-
dc.date.available2020-08-01T10:44:28Z-
dc.date.issued2014-
dc.identifier.issn2319–5479-
dc.identifier.urihttp://www.irdindia.in/journal_ijrdmr/pdf/vol3_iss2/5.pdf-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/528-
dc.description.abstractThe paper aims at analyzing marketing mix of a chosen fast food company. The theoretical part of the work deals with function and role of marketing mix and explains each element of marketing mix. For this study the data was collected from 120 respondents in Coimbatore City. Percentage analysis, weighted average rank analysis and Chi-square test used for analyzing primary data to find the relation between various marketing mix elements. The correlation coefficient was used to find the relationship between various elements. Based on the analysis, some suggestions and recommendations were given.en_US
dc.language.isoenen_US
dc.publisherInternational Journal of Research and Development - A Management Reviewen_US
dc.subjectproducten_US
dc.subjectpriceen_US
dc.subjectplaceen_US
dc.subjectpromotionen_US
dc.subjectphysical evidenceen_US
dc.subjectprocessen_US
dc.subjectpeopleen_US
dc.titleTHE IMPACTS OF MARKETING MIX ON THE CONSUMER EXPERIENCE IN FAST FOOD INDUSTRIESen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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