BRAND PREFERENCE OF TECHNO SAVVY CAR OWNERS IN COIMBATORE CITY – A STUDY

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DC Field	Value	Language
dc.contributor.author	C, Gomathy	-
dc.contributor.author	P, Shanthipriya	-
dc.contributor.author	G, Anuradha	-
dc.date.accessioned	2020-08-04T09:48:10Z	-
dc.date.available	2020-08-04T09:48:10Z	-
dc.date.issued	2013-11	-
dc.identifier.issn	2249-555X	-
dc.identifier.uri	https://www.worldwidejournals.com/indian-journal-of-applied-research-%28IJAR%29/fileview/November_2013_1493097906__28.pdf	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/589	-
dc.description.abstract	Consumer brand preference represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing managers’ better design marketing program and build a long term relationship with consumers. The customer spends much time to choose the desired brand based on his/her requirements. So, a study has been done to identify the underlying factors of brand preference for cars. Information has been collected from 200 respondents and it is found that most of the customers prefer Skoda cars and they are highly satisfied with the technologies like airbags and ABS	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Journal of Applied Research	en_US
dc.subject	Brand	en_US
dc.subject	Preference	en_US
dc.subject	Car	en_US
dc.subject	Consumers	en_US
dc.title	BRAND PREFERENCE OF TECHNO SAVVY CAR OWNERS IN COIMBATORE CITY – A STUDY	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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