CREATIVITY AS AN EVOLUTIVE PROCESS – AN EXPLORATORY REVIEW

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DC Field	Value	Language
dc.contributor.author	Jothi K	-
dc.contributor.author	Judith Priya R	-
dc.date.accessioned	2020-08-12T09:16:44Z	-
dc.date.available	2020-08-12T09:16:44Z	-
dc.date.issued	2013-02-01	-
dc.identifier.isbn	978-93-82338-38-3	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/710	-
dc.description.abstract	Creative capital: the arsenal of creative thinkers whose ideas turn into valuable products and services. Creative employees pioneer new technologies, birth new industries, and power economic growth. But the process by which they do all this is complex and chaotic. How to manage your firm’s creative capital so it delivers maximum value—increasing efficiency, improving quality, and raising productivity? Help employees do their best work by engaging them intellectually and eliminating distractions.Make all managers responsible for sparking creativity, removing arbitrary distinctions between “suits” and “creatives.”Engage customers as creative partners so you deliver superior products	en_US
dc.language.iso	en	en_US
dc.publisher	Karpagam University	en_US
dc.title	CREATIVITY AS AN EVOLUTIVE PROCESS – AN EXPLORATORY REVIEW	en_US
dc.title.alternative	EMERGING DIMENSIONS IN MANAGEMENT	en_US
dc.type	Book	en_US
Appears in Collections:	National Conference

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