A CONCEPTUAL STUDY ON THE APPLICATION OF SERVQUAL SCALE TO MEASURE THE SERVICE QUALITY IN SERVICE SECTORS

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DC Field	Value	Language
dc.contributor.author	G, Rekha	-
dc.contributor.author	R, Jayasathya	-
dc.date.accessioned	2020-08-17T10:22:17Z	-
dc.date.available	2020-08-17T10:22:17Z	-
dc.date.issued	2013-11	-
dc.identifier.issn	2250-1991	-
dc.identifier.uri	https://www.worldwidejournals.com/paripex/recent_issues_pdf/2013/December/December_2013_1387193415_c3c38_10.pdf	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/805	-
dc.description.abstract	As competition becomes more intense and environmental factors become more hostile, the concern for service quality grows. If service quality is to become the cornerstone of marketing strategy, the marketer must have the means to measure it. The most popular measure of service quality is SERVQUAL, developed by Parasuraman, Zeithaml and Berry at Texas and North Carolina in 1985. It highlights the main requirements for delivering high service quality for customers in service sectors. It identifies the five gaps that cause unsuccessful delivery. It measures the gap between customer expectations and experience. The basic assumption of the measurement was that customers can evaluate a firm’s service quality by comparing their perceptions with their expectations.	en_US
dc.language.iso	en	en_US
dc.publisher	PARIPEX- INDIAN JOURNAL OF RESEARCH	en_US
dc.title	A CONCEPTUAL STUDY ON THE APPLICATION OF SERVQUAL SCALE TO MEASURE THE SERVICE QUALITY IN SERVICE SECTORS	en_US
dc.type	Article	en_US
Appears in Collections:	National Journals

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