ATTITUDE AND PERCEPTION OF MOBILE ADVERTISEMENT ON YOUNGSTERS – A STUDY

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DC Field	Value	Language
dc.contributor.author	C, Gomathy	-
dc.contributor.author	S, Shravya	-
dc.contributor.author	J, Padma Priya	-
dc.date.accessioned	2020-08-20T04:41:54Z	-
dc.date.available	2020-08-20T04:41:54Z	-
dc.date.issued	2018-10	-
dc.identifier.issn	2349 -9761	-
dc.identifier.uri	http://journals.foundationspeak.com/index.php/ijmss/article/view/652	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/907	-
dc.description.abstract	Today, the mobile has gone far beyond being just as a medium of telecommunication. It has become the integral part of everybody's life. In the modern era with the development of technology, people started using mobile phones for making themselves comfortable. Hence, there arises the concept of Mobile advertisement. Mobile advertising is a form of advertising via mobile phones or other devices. It is a subset of mobile marketing. The young players of wireless world are more attached to the concept of Mobile advertisement. Hence a study has been taken to find out the attitude and perception of Mobile advertising on youngsters and it is found that maximum number of youngsters have a positive attitude towards mobile advertising	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Management and Social Sciences	en_US
dc.subject	Attitude	en_US
dc.subject	Mobile Advertisement	en_US
dc.subject	Perception	en_US
dc.title	ATTITUDE AND PERCEPTION OF MOBILE ADVERTISEMENT ON YOUNGSTERS – A STUDY	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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