ASPIRATION AND MOTIVES OF RURAL WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY OF COIMBATORE DISTRICT

Abstract

The emergence of women entrepreneurs and their contribution to the national economy is quite inevitable for a country like India. The present study has been taken up in the Coimbatore District, in the state of Tamilnadu to analyse the extent to which rural women entrepreneurs are motivated and to ascertain the level of support obtained from their family members. An interview schedule was used to collect data from 300 respondents who are rural women entrepreneurs. This is an empirical research based on survey method. The data collected from the primary source were analysed with the help of various statistical measures such as percentage analysis and mean score analysis