AN ANALYSIS OF INNOVATIVE PRODUCT DEVELOPMENT AMONG WOMEN ENTREPRENEURS IN COIMBATORE CITY

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DC Field	Value	Language
dc.contributor.author	S, Sujatha	-
dc.contributor.author	N, Yesodha Devi	-
dc.date.accessioned	2020-08-20T08:26:12Z	-
dc.date.available	2020-08-20T08:26:12Z	-
dc.date.issued	2016-03	-
dc.identifier.issn	2455-1627	-
dc.identifier.uri	http://www.managejournal.com/archives/2016/vol2/issue3	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/938	-
dc.description.abstract	Product development is an intellectual process. It has a variety of potential benefits ranging from first mover advantage, extendedsales lives, greater customer responsiveness and market value. It seems to have desire knowledge on product development of women entrepreneurs in Coimbatore city. Multistage sampling techniques have been employed in the selection of 300 women entrepreneurs engaged in service and manufacturing sector. Data were collected primarily using interview schedule. Data were analysed using percentage analysis, Descriptive analysis, chi-square analysis and ANOVA. The result reveals that the respondents, experience,creativity and innovation have been the most significant determinants in development of product/service.	en_US
dc.language.iso	en	en_US
dc.publisher	International Journal of Commerce and Management Research	en_US
dc.subject	Product development	en_US
dc.subject	creativity	en_US
dc.subject	innovation	en_US
dc.title	AN ANALYSIS OF INNOVATIVE PRODUCT DEVELOPMENT AMONG WOMEN ENTREPRENEURS IN COIMBATORE CITY	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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