CONSUMER’ WILLINGNESS TOWARDS EXPENDING PREMIUM PRICE FOR ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT

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DC Field	Value	Language
dc.contributor.author	S, Sujatha	-
dc.contributor.author	N, Yesodha Devi	-
dc.contributor.author	R, Krishna Kumari	-
dc.date.accessioned	2020-08-21T04:21:38Z	-
dc.date.available	2020-08-21T04:21:38Z	-
dc.date.issued	2013-12	-
dc.identifier.issn	2249-555X	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/951	-
dc.description.abstract	This study attempted to gain knowledge about consumers’ willingness to pay high for organic food prod-ucts and their demographic characteristics. Data were collected in supermarkets, organic food shop and departmental stores in different areas of Coimbatore district, of Tamilnadu state. A total of 150 respondents were taken for the study. The data obtained from the survey were analyzed using percentage analysis and ANOVA. Result indicated that almost of the consumers are eager to pay 20 per cent high for organic food products and were heavily influenced by the perception on organic product worth of pay for and the belief on the safety and health aspect of the product.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Journal of Applied Research	en_US
dc.subject	Organic Foods	en_US
dc.subject	willingness to pay more	en_US
dc.subject	Demographic	en_US
dc.subject	safety and healthy	en_US
dc.title	CONSUMER’ WILLINGNESS TOWARDS EXPENDING PREMIUM PRICE FOR ORGANIC FOOD PRODUCTS IN COIMBATORE DISTRICT	en_US
dc.type	Article	en_US
Appears in Collections:	National Journals

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