A STUDY ON USAGE OF PERSONAL CARE PRODUCTS BY WOMEN IN COIMBATORE CITY

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DC Field	Value	Language
dc.contributor.author	R, Krishna Kumari	-
dc.contributor.author	N, Yesodha Devi	-
dc.contributor.author	S, Sujatha	-
dc.date.accessioned	2020-08-21T04:25:03Z	-
dc.date.available	2020-08-21T04:25:03Z	-
dc.date.issued	2014-01	-
dc.identifier.issn	2250-1991	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/952	-
dc.description.abstract	Personal care products are one among the fast moving consumer goods enjoying great market share in India. The present study focuses to find out the source of awareness of personal care products, the personal care products used and the reasons for using and finally the satisfaction with regard these products. The data was collected from 150 women respondents in coimbatore city under convenient sampling technique through a questionnaire .Percentage and chi square analysis is used for data analysis. The study found that the respondents are mostly aware of personal care products through television advertisements. The analysis shows that the respondents are satisfied with the quality of these products.	en_US
dc.language.iso	en	en_US
dc.publisher	Paripex – Indian Journal of Research	en_US
dc.title	A STUDY ON USAGE OF PERSONAL CARE PRODUCTS BY WOMEN IN COIMBATORE CITY	en_US
dc.type	Article	en_US
Appears in Collections:	National Journals

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