A STUDY ON IMPACT OF FAMILY SIZE AND FAMILY INCOME ON THE INVESTMENT BEHAVIOUR OF SALARIED INVESTORS

Abstract

India needs very high rate of investments to make a leap forward in efforts of attaining high level of growth. Since the beginning of planning, the emphasis was on investments the primary instruments of economic growth and increase in national income. This study attempts to deliberate the investment pattern of salaried group of people using convenient sampling method. The opinions collected from the respondents belong to salaried earners, and the population is fixed as 500. Instead of studying the entire range of investors, it is focusing only one segment called salaried Government employees. Various statistical tools are employed to analyze the data like Friedman Rank Test, Chi-square, etc to identify the right relationship among the factors related with investment. Finally it is concluded that salaried group nevertheless of Age and Annual Income, besides their occupation and marital status they used to prefer the investment option which will provide the long term benefit and highly secured cum profitable avenues.