EMERGING TRENDS IN ADVERTISING

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DC Field	Value	Language
dc.contributor.author	ThulasiPriya B	-
dc.contributor.author	Subhalakshmi N	-
dc.date.accessioned	2020-08-21T10:35:08Z	-
dc.date.available	2020-08-21T10:35:08Z	-
dc.date.issued	2011-09	-
dc.identifier.isbn	938065782-X	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/990	-
dc.description.abstract	Advertising is one of the five major tools companies use to direct persuasive communication to target buyers and publics. In the simplest form it can be said that the advertising is a public announcement. In the earlier times to advertise meant merely to announce or to inform. Basically, an advertisement is an announcement to the public of a product, service or idea through a medium through which the public has access. The medium may be print, electronic or any other. An advertisement is usually paid for by an advertiser at rates fixed or negotiated with the media.	en_US
dc.language.iso	en	en_US
dc.publisher	Padmavani Arts and Science College for Women, Salem	en_US
dc.subject	Advertising	en_US
dc.subject	electronic Advertising	en_US
dc.title	EMERGING TRENDS IN ADVERTISING	en_US
dc.title.alternative	Emerging Trends in Advertising: Impact of Advertising on the consumers	en_US
dc.type	Book	en_US
Appears in Collections:	National Conference

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