1. Collections at PSGRKCW

Browsing by Author Mohan Kumar K

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Showing results 1 to 9 of 9
Issue DateTitleAuthor(s)
2021-12BRAND BUILDING BLOCKS IN FMCG MARKET AND IT’S OUTCOMES: AN EMPIRICAL ANALYSIS IN COIMBATORE CITYVidyakala K; Mohan Kumar K
2021-11CONSUMER BASED BRAND EQUITY IN FMCG MARKET WITH SPECIAL REFERENCE TO COIMBATORE DISTRICTMohan Kumar K; Vidyakala K
2021AN EMPIRICAL STUDY TO ASSESS THE INFLUENCE OF PACKAGED DRINKING WATER ON CUSTOMER SATISFACTIONVidyakala K; Mohan Kumar K
2021MEASURING CUSTOMER BASED BRAND EQUITY: EVIDENCE FROM COLGATE-PALMOLIVE PRODUCTS IN TAMILNADUVidyakala K; Mohan Kumar K
2019-01MEASURING CUSTOMER BASED BRAND EQUITY: EVIDENCE FROM HERO MOTOCORP TWO WHEELERS IN TAMILNADUVidyakala K; Mohan Kumar K
2016-07MEDICAL TOURISM: INDIA IS THE FAVORABLE DESTINATION IN THE WORILDVidyakala K; Mohan Kumar K
2021-12ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDYVidyakala K; Mohan Kumar K
2020-12A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITYMohan Kumar K; Vidyakala K
2020-12A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITYVidyakala K; Mohan Kumar K
Showing results 1 to 9 of 9