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E -KCW-Department Publications
Department of B.Com Accounting and Finance and Business Analytics
Department of B.Com Actuarial Management and Financial Service
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Issue Date
Title
Author(s)
2021
AN EMPIRICAL STUDY TO ASSESS THE INFLUENCE OF PACKAGED DRINKING WATER ON CUSTOMER SATISFACTION
Vidyakala K
;
Mohan Kumar K
2021-12
BRAND BUILDING BLOCKS IN FMCG MARKET AND IT’S OUTCOMES: AN EMPIRICAL ANALYSIS IN COIMBATORE CITY
Vidyakala K
;
Mohan Kumar K
2020-12
A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY
Mohan Kumar K
;
Vidyakala K
2020-12
A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY
Vidyakala K
;
Mohan Kumar K
2021-12
ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDY
Vidyakala K
;
Mohan Kumar K
2016-07
MEDICAL TOURISM: INDIA IS THE FAVORABLE DESTINATION IN THE WORILD
Vidyakala K
;
Mohan Kumar K
2019-01
MEASURING CUSTOMER BASED BRAND EQUITY: EVIDENCE FROM HERO MOTOCORP TWO WHEELERS IN TAMILNADU
Vidyakala K
;
Mohan Kumar K
2021
MEASURING CUSTOMER BASED BRAND EQUITY: EVIDENCE FROM COLGATE-PALMOLIVE PRODUCTS IN TAMILNADU
Vidyakala K
;
Mohan Kumar K
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Subject
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Brand Equity
3
Brand Awareness
3
Brand Loyalty
3
Perceived Quality
2
Brand Association
1
Brand Equity, Brand Awareness, Br...
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1
Customer Satisfaction Journal of ...
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FMCG, Online Marketing, SME, Digi...
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