BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM

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Title:	BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM
Authors:	Vidyakala K Nakhala Devi S.A.S
Keywords:	Big data Next generation data Benefits Amazon Marketing Principles
Issue Date:	Jan-2015
Publisher:	International Journal of Business and Administration Research Review
Abstract:	Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. In this paper we have discussed about the characteristics of big data, big data marketing, and benefits of big data to marketers and how Amazon used big data to enhance its performance and how they leverage big data.
URI:	http://www.ijbarr.com/archive.php?v=3&i=9 http://localhost:8080/xmlui/handle/123456789/1333
ISSN:	Print:2348-0653 Online:2347-856X
Appears in Collections:	International Journals

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