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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1336
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dc.contributor.authorVidyakala K-
dc.contributor.authorNakhala Devi S A S-
dc.contributor.authorIswarya Rani G-
dc.date.accessioned2020-09-08T10:16:07Z-
dc.date.available2020-09-08T10:16:07Z-
dc.date.issued2015-09-
dc.identifier.issnPrint:2394-7500-
dc.identifier.issnOnline:2394-5869-
dc.identifier.uriwww.allresearchjournal.com/archives/2015/vol1issue9/PartL/1-9-118-829.pdf-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1336-
dc.description.abstractThe paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.en_US
dc.language.isoenen_US
dc.publisherInternational Journal of Applied Researchen_US
dc.subjectBuying behaviouren_US
dc.subjectEmotionalen_US
dc.subjectRationalen_US
dc.subjectCustomer satisfaction and Investorsen_US
dc.titleAN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICTen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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