Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1377
Title: A STUDY ON CUSTOMER ATTITUDE TOWARDS OPENING OF SAVINGS ACCOUNT IN PUBLIC BANKS
Authors: RajaRajeswari M
Keywords: Consumer Attitude
Savings Account
Public Banks
Issue Date: Dec-2018
Publisher: International Journal of Management and Social Sciences (IJMSS)
Abstract: Indian government is playing a significant role in the development of the banking sector. The expectations of customers from their banks are also increasing. Both public and private sector banks are providing similar types of products and services. The researcher tries to study the extent of usage and satisfaction of savings account services in public sector banks. The study has been conducted on 100 customers of five public banks.
URI: https://journals.foundationspeak.com/index.php/ijmss/article/view/891
http://localhost:8080/xmlui/handle/123456789/1377
ISSN: Print:2249-019
Online:2349-976
Appears in Collections:International Journals

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