BEHAVIOURAL FINANCE: A KEY TO SUSTAIN THE INVESTMENT

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1894

Title:	BEHAVIOURAL FINANCE: A KEY TO SUSTAIN THE INVESTMENT
Authors:	G B, Sabari Rajan
Keywords:	Availability heuristic behavioural finance framing market hypothesis omission bias portfolio theory utility of money
Issue Date:	Jan-2019
Publisher:	International Journal of Research in Computer Application & Management
Abstract:	The traditional structure of finance stresses the theories of modern portfolio theory and the efficient market hypothesis, the evolving field of behavioural finance investigates the psychological and sociological issues that impact the decision-making process. This paper will discuss some general principles of behavioural finance including omission bias, the utility of money, availability heuristic, framing, probability weighting. In conclusion, the paper will provide strategies to assist individuals to resolve these mental mistakes and errors by recommending some important investment strategies.
URI:	http://localhost:8080/xmlui/handle/123456789/1894
Appears in Collections:	International Journals

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