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dc.contributor.authorR, Sreeprabha-
dc.contributor.authorK R, Chandrakala-
dc.date.accessioned2020-10-08T07:13:40Z-
dc.date.available2020-10-08T07:13:40Z-
dc.date.issued2016-09-
dc.identifier.issn2349-4883-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/2113-
dc.description.abstractAn intangible asset is a non-physical asset having a useful life greater than one year. Before 1980s intangible assets were not even considered worth mentioning because a company’s value was restricted to its book value only. And this value was the net worth of the building, machinery, equipment and the rest of the infrastructure. But with the growing influence of the stock market, intangible assets of a company have acquired a value of their own. A company’s worth has extended beyond its book value or its Balance Sheet. Intangible assets have gained importance as they determine the increase or decrease in the Company’s market value. Intangible assets not only affect the bottom line of the hardcore business but also in terms of more public goodwill sponsorship and funding. Company’s intangible assets are a combination of the company’s workforce principles, its efforts towards organizational development including its leadership and culture. Very often management ask themselves whether their intangible assets will improve their market value. The answer is a most definite YES!en_US
dc.language.isoenen_US
dc.publisherNehru School of Management Journalen_US
dc.subjectIntangibleen_US
dc.subjectNonphysical assetsen_US
dc.subjectValueen_US
dc.subjectBalance Sheeten_US
dc.subjectOrganizational Developmenten_US
dc.titleINTANGIBLE ASSETS FROM HR PERSPECTIVEen_US
dc.typeArticleen_US
Appears in Collections:National Journals

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