CUSTOMER EXPERIENCE MANAGEMENT: IMPORTANCE AND ITS IMPACT ON VARIOUS BEHAVIORAL OUTCOMES

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DC Field	Value	Language
dc.contributor.author	S, Kavitha	-
dc.contributor.author	P, Haritha	-
dc.date.accessioned	2021-10-04T09:39:35Z	-
dc.date.available	2021-10-04T09:39:35Z	-
dc.date.issued	2019-01	-
dc.identifier.issn	2249-1260	-
dc.identifier.uri	DOI:https://doi.org/10.26524/jms.2019.6	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/2494	-
dc.description.abstract	Every organization, whether it‟s a market leader or running to attain that position always think of the importance of customer experience improvement. Happy customers do transactions more, spends more, drives growth and promotes the business whereas unhappy customers damages the business soon and throws it away. To determine how much the business flourishes tomorrow, it‟s important to know how the customers feel about it today. Customer Experience Management views and improves the interactions between the business and the customer entirely from customer‟s point of view. This paper focuses on the importance of customer experience management and its impact on various behavioral outcomes.	en_US
dc.language.iso	en	en_US
dc.publisher	Journal of Management and Science	en_US
dc.subject	Customer Experience Management	en_US
dc.subject	Customer loyalty	en_US
dc.subject	Customer delight	en_US
dc.subject	Word of mouth	en_US
dc.title	CUSTOMER EXPERIENCE MANAGEMENT: IMPORTANCE AND ITS IMPACT ON VARIOUS BEHAVIORAL OUTCOMES	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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