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dc.contributor.authorS, Kavitha-
dc.contributor.authorP, Haritha-
dc.date.accessioned2021-10-04T09:39:35Z-
dc.date.available2021-10-04T09:39:35Z-
dc.date.issued2019-01-
dc.identifier.issn2249-1260-
dc.identifier.uriDOI:https://doi.org/10.26524/jms.2019.6-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/2494-
dc.description.abstractEvery organization, whether it‟s a market leader or running to attain that position always think of the importance of customer experience improvement. Happy customers do transactions more, spends more, drives growth and promotes the business whereas unhappy customers damages the business soon and throws it away. To determine how much the business flourishes tomorrow, it‟s important to know how the customers feel about it today. Customer Experience Management views and improves the interactions between the business and the customer entirely from customer‟s point of view. This paper focuses on the importance of customer experience management and its impact on various behavioral outcomes.en_US
dc.language.isoenen_US
dc.publisherJournal of Management and Scienceen_US
dc.subjectCustomer Experience Managementen_US
dc.subjectCustomer loyaltyen_US
dc.subjectCustomer delighten_US
dc.subjectWord of mouthen_US
dc.titleCUSTOMER EXPERIENCE MANAGEMENT: IMPORTANCE AND ITS IMPACT ON VARIOUS BEHAVIORAL OUTCOMESen_US
dc.typeArticleen_US
Appears in Collections:International Journals

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