A STUDY ON BRAND PREFERENCE BUYING BEHAVIOUR AND CUSTOMER BASED BRAND EQUITY ON SELECT CONSUMER DURABLE PRODUCTS

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Title:	A STUDY ON BRAND PREFERENCE BUYING BEHAVIOUR AND CUSTOMER BASED BRAND EQUITY ON SELECT CONSUMER DURABLE PRODUCTS
Authors:	Keerthika P Kavitha G
Keywords:	Social Sciences Economics and Business Business
Issue Date:	Sep-2021
Abstract:	newline
URI:	http://hdl.handle.net/10603/450781
Appears in Collections:	Department of Commerce

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File	Size	Format
01_title.pdf	55.09 kB	Adobe PDF	View/Open
02_Prelim Pages.pdf	4.72 MB	Adobe PDF	View/Open
03_content.pdf	99.27 kB	Adobe PDF	View/Open
04_chapter1.pdf	293.63 kB	Adobe PDF	View/Open
05_chapter2.pdf	351.74 kB	Adobe PDF	View/Open
06_chapter3.pdf	285.9 kB	Adobe PDF	View/Open
07_chapter4.pdf	423.17 kB	Adobe PDF	View/Open
08_chapter5.pdf	319.97 kB	Adobe PDF	View/Open
09_chapter6.pdf	364.13 kB	Adobe PDF	View/Open
11_chapter7.pdf	372.28 kB	Adobe PDF	View/Open
12_annexures.pdf	10.74 MB	Adobe PDF	View/Open
80_Recommendations.pdf	368.98 kB	Adobe PDF	View/Open