Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/2841
Title: AN ANALYSIS ON PURPOSE AND USAGE OF SOCIAL NETWORKING SITES AMONG COLLEGE STUDENTS IN COIMBATORE
Authors: Vidyakala K
Nithyakala K
Keywords: Social Networking Sites
Internet
Purpose
Usage
Issue Date: Mar-2017
Publisher: International Journal of Research in Finance and Marketing (IJRFM)
Abstract: Internet has an effect on nearly every aspect of the world's higher education. The growing popularity of the sites is further influenced by the free access for whomever that desire to interact with friends and lecturers with a view to generating collective knowledge. The usage of Social Networking Sites (SNS) among the people of India is evidently increasing, particularly among the Indian college students. Structured questionnaire was used to collect data from 154 college students in Coimbatore. Descriptive Statistics and correlation was used for data analysis. The findings revealed that majority of the respondents visit SNS to message; connect with their old friends rather than academic purpose. Gender of the respondents has a positive relationship with purpose and usage of SNS.
URI: http://localhost:8080/xmlui/handle/123456789/2841
ISSN: 2231-5985
Appears in Collections:National Journals

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