IMPACT OF CONSUMERS TOWARDS GREEN PRODUCTS - AN EMPIRICAL ANALYSIS

Abstract

Consumers are becoming more interested in environmentally friendly products, raising the demand against a limited supply. The limited supply may be associated to the lack of clear understanding among Coimbatore marketers on consumer’s attitudes and behaviours towards this emerging phenomenon. The success of producing eco-friendly products will depend on whether consumers will accept the products or not. Hence the study focused to examine the impact of consumers towards green products.