A STUDY ON CONSUMER PREFERENCE ON FAST FOOD OUTLETS WITH REFERENCE TO COIMBATORE CITY

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DC Field	Value	Language
dc.contributor.author	C, SaranyaPriyadarshini	-
dc.date.accessioned	2020-06-20T06:47:12Z	-
dc.date.available	2020-06-20T06:47:12Z	-
dc.date.issued	2016-03	-
dc.identifier.issn	Print: 2454 – 6119	-
dc.identifier.uri	http://rdmodernresearch.org/wp-content/uploads/2016/03/167.pdf	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/332	-
dc.description.abstract	Fast food industry is one of the world’s fastest growing sectors in food industry. However, over a period of time, with a growth in the number of nuclear families, economic growth and increasingper capita income as well as globalization, fast food culture gainedprominence inIndia. The study reveals that 64% of the respondentsvisitfast food outlets once in a week and majority of the respondents spent more than 15% of their monthly income on fast food and the most favourite cuisine preferred by the respondents is western junk foods. Theyalso expressed that the discount offered at the fast food outlets are considered as the effective promotional activity.	en_US
dc.language.iso	en	en_US
dc.publisher	International journal of multidisciplinary research and modern education (IJMRME)	en_US
dc.subject	Economy	en_US
dc.subject	Fast food	en_US
dc.subject	Globalization	en_US
dc.subject	Income	en_US
dc.title	A STUDY ON CONSUMER PREFERENCE ON FAST FOOD OUTLETS WITH REFERENCE TO COIMBATORE CITY	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

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