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http://localhost:8080/xmlui/handle/123456789/3336| Title: | A STUDY ON CONSUMER STORE LOYALTY TOWARDS ORGANIZED RETAIL STORES IN COIMBATORE |
| Authors: | Vidyakala K |
| Keywords: | Store loyalty, Organized retail, Retail Loyalty |
| Issue Date: | Jul-2018 |
| Publisher: | International Journal of Research in Engineering ,IT and Social Sciences |
| Abstract: | Store loyalty is considered as vital in success of retail business. The concept of store loyalty has been extensively investigated by many researchers during past few decades. This study considers various factors such as, Store atmosphere , promotion, perceived price, store personnel, service quality, merchandise, Store image, and store satisfaction as the deter1ninants to measure store loyalty. |
| URI: | http://localhost:8080/xmlui/handle/123456789/3336 |
| ISSN: | 2250-0588 |
| Appears in Collections: | International Journals |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| consumer store loyalty towards organized retail stores in cbe.pdf | 2.4 MB | Adobe PDF | View/Open |
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