CONSUMERS’ PREFERENCE FOR ELECTRIC TWO WHEELERS – AN EMPIRICAL STUDY

Abstract

Electric two wheelers are becoming increasingly popular throughout the world, as more and more people look for efficient, affordable, and eco-friendly modes of transportation the sale for electric two wheelers is also increasing day by day. The present research was undertaken with the core objective to assess the consumers’ preference for electric two wheelers. The study has been conducted among 100 respondents who prefer to buy electric two-wheeler in near future in Kangayam Town of Tirupur District, Tamil Nadu. The study is descriptive in nature and ensures convenience sampling method for data collection. A well-designed questionnaire is prepared and data have been collected through Google forms. The tools employed are chi-square analysis, correlation, linear regression and Henry Garrett’s ranking technique. The result showed that there is a close relationship between monthly income and consumers’ preference for electric two wheelers. And the same time age and consumer’s preference for electric two-wheeler is also ‘highly significant’. The study concluded by recommending the manufactures to produce more trendy and stylish model electric two-wheelers at competitive price to attract new and young consumers.