EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU

Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/3509

Full metadata record

DC Field	Value	Language
dc.contributor.author	S, Kavitha	-
dc.date.accessioned	2023-09-07T11:25:16Z	-
dc.date.available	2023-09-07T11:25:16Z	-
dc.date.issued	2013-03	-
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/3509	-
dc.description.abstract	Today we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.	en_US
dc.language.iso	en_US	en_US
dc.publisher	International Journal on Customer Relations	en_US
dc.subject	Customer Relationship Management	en_US
dc.subject	Electronic Customer Relationship Management	en_US
dc.subject	Private Sector Banks	en_US
dc.subject	Public sector banks	en_US
dc.title	EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU	en_US
dc.type	Article	en_US
Appears in Collections:	International Journals

Files in This Item:

File	Description	Size	Format
EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS AN EMPIRICAL INVESTIGATION IN TAMILNADU.docx		321.49 kB	Microsoft Word XML	View/Open